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The Value of a Smile

1/15/2020

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​The Value of a Smile
 
A smile costs nothing, but creates much.
 
A smile enriches those who receive without impoverishing those who give.
 
A smile happens in a flash and the memory of it sometimes lasts forever.
 
None are so rich they can get along without a smile, and none so poor but are richer for its benefits.
 
A smile creates happiness in the home, fosters good will in a business, and is the countersign of friends.
 
A smile is rest to the weary, daylight to the discouraged, sunshine to the sad, and nature’s best antidote for trouble.
 
Yet a smile cannot be bought, begged, borrowed, or stolen; for it is something that is no earthly good to anybody ‘til it is given away.
 
For nobody needs a smile so much as those who have none left to give.
 
by Frank Irving Fletcher:  advertisement for Oppenheim, Collins, & Company
 
Frank Irving Fletcher was born on 5 June 1881 in Yorkshire, England and baptized into the Episcopal Church. He immigrated to the United States of America in about 1902 in response to an advertisement for a job, but when he arrived, the job had long since been taken. He stayed in America, and eventually started working in advertising in 1911. He went on to become a successful freelance copywriter of advertising for leading specialty retail shops in New York City, including Saks & Company (later Saks Fifth Avenue), where he was the Advertising Manager. His autobiography is titled “Lucid Interval: Confessions of a Custodian of the Convictions of Others” (1938). Frank Irving Fletcher passed on at 82 years of age 26 June 1963 in New York City, New York, United States of America.
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