People who have looked into the future say that while we might think it would be exciting, it is actually pretty boring, because in the future, many problems have been solved, and very few new problems have been found to take their place - how will humankind possibly be happy with fewer problems to solve?
What Lies Ahead?
I wish, I wish that I could know
The places I have yet to go,
The ways I’ll change, the things I’ll do,
The special dreams I’ll make come true,
I wish, I wish that I could see
The life that lies ahead of me.
by Author Unknown
“By the year 1975, people will be shot from city to city across the country in tubes.” -Edward Everett Hale (1822 - 1909) (1899)
Watch Your Step
The future lies before you,
Like a field of driven snow,
Be careful how you tread it,
For every step will show.
by Author Unknown
“We must discipline ourselves to convert dreams into plans, and plans into goals, and goals into those small daily activities that will lead us, one sure step at a time, toward a better future.” -Jim Rohn (Emanuel James ‘Jim’ Rohn (1930 - 2009)): “Five Major Pieces to the Life Puzzle” (1991)
“A rocket will never be able to leave the Earth’s atmosphere.” -Author Unknown: as quoted in the “New York Times” (1936) newspaper
“Your future is as bright as your faith!” -Thomas S. Monson (Thomas Spencer Monson (1927 - 2018))
“It looks like the future’s really bright.” -Michael P. Anderson (Michael Philip Anderson (1959 - 2003))
“Fooling around with alternating current is just a waste of time. Nobody will use it, ever.” -Thomas Edison (Thomas Alva Edison (1847 - 1931)) (1889)
“By the year 2000, amid general plenty, politics will simply fade away.” -R. Buckminster Fuller (Richard Buckminster ‘Bucky’ Fuller (1895 - 1983)) (1966)
“The only limit to our realization of tomorrow will be our doubts of today. Let us move forward with strong and active faith.” -Franklin D. Roosevelt (Franklin Delano Roosevelt (1882 - 1945)): “The Public Papers and Addresses of Franklin D. Roosevelt, 1944 - 1945” (1950), page 616
“To be hopeful in bad times is not just foolishly romantic. It is based on the fact that human history is a history not only of cruelty, but also of compassion, sacrifice, courage, kindness. What we choose to emphasize in this complex history will determine our lives. If we see only the worst, it destroys our capacity to do something. If we remember those times and places - and there are so many - where people have behaved magnificently, this gives us the energy to act, and at least the possibility of sending this spinning top of a world in a different direction. And if we do act, in however small a way, we don’t have to wait for some grand utopian future. The future is an infinite succession of presents, and to live now as we think human beings should live, in defiance of all that is bad around us, is itself a marvelous victory.” -Howard Zinn (1922 - 2010): “A Power Governments Cannot Suppress” (1 December 2006), page 270
“In the year 3000, everything will be instant.” -Dane Cook (Dane Jeffrey Cook (born 1972))
“The problem with the future is that it keeps turning into the present.” -Bill Watterson (William Boyd ‘Bill’ Watterson II (born 1958)): “Calvin & Hobbes” (1985) cartoon
“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.” -Unidentified Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service; Fred Smith went on to found the Federal Express Corporation
“The future, according to some scientists, will be exactly like the past, only more expensive.” -John Sladek (John Thomas Sladek (1937 -2000))
“Nuclear-powered vacuum cleaners will probably be a reality in ten years.” -Alex Lewyt (Alexander M. Lewyt (1908 - 1988)): as quoted in the “New York Times” (1955) newspaper
“The future is not what it used to be.” -Paul Valéry (1871 - 1945)
“The energy produced by the breaking down of the atom is a very poor kind of thing. Anyone who expects a source of power from the transformation of these atoms is talking moonshine.” -Ernest Rutherford (1871 - 1937), shortly after the atom had been split for the first time.
“We have no way of knowing what lays ahead for us in the future. All we can do is use the information at hand to make the best decision possible.” -Christopher ‘Chris’ Walken (born Ronald ‘Ronnie’ Walken (born 1943))
“The world potential market for copying machines is 5,000 at most.” -Author Unknown: statement of International Business Machines (1959), to the eventual founders of Xerox
“The future is not laid out on a track. It is something that we can decide, and to the extent that we do not violate any known laws of the Universe, we can probably make it work the way that we want to.” -Alan Kay (Alan Curtis Kay (born 1940)): in his paper ‘Inventing the Future,’ as published in Patrick Henry Winston and Karen Prendergast, editors: “The AI Business: The Commercial Uses of Artificial Intelligence” (1984)
“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” -Charlie Chaplin (Charles Spencer ‘Charlie’ Chaplin (1889 - 1977)) (1916)
“You create a good future by creating a good present.” -Eckhart Tolle (born Ulrich Leonard Tölle (born 1948))
“Law will be simplified. Lawyers will have diminished, and their fees will have been vastly curtailed.” -Junius Henri Browne (1833 - 1902) (1893), predictions he made for over the next century
“I am not afraid of tomorrow, for I have seen yesterday and I love today.” -William Allen White (1868 - 1944)
“Television won’t last. It’s a flash in the pan.” -Mary Somerville (1897 - 1963) (1948)
“If you take no part in the design of your future, it will be designed for you by others.” -Edward de Bono (born 1933)
What Lies Ahead?
I wish, I wish that I could know
The places I have yet to go,
The ways I’ll change, the things I’ll do,
The special dreams I’ll make come true,
I wish, I wish that I could see
The life that lies ahead of me.
by Author Unknown
“By the year 1975, people will be shot from city to city across the country in tubes.” -Edward Everett Hale (1822 - 1909) (1899)
Watch Your Step
The future lies before you,
Like a field of driven snow,
Be careful how you tread it,
For every step will show.
by Author Unknown
“We must discipline ourselves to convert dreams into plans, and plans into goals, and goals into those small daily activities that will lead us, one sure step at a time, toward a better future.” -Jim Rohn (Emanuel James ‘Jim’ Rohn (1930 - 2009)): “Five Major Pieces to the Life Puzzle” (1991)
“A rocket will never be able to leave the Earth’s atmosphere.” -Author Unknown: as quoted in the “New York Times” (1936) newspaper
“Your future is as bright as your faith!” -Thomas S. Monson (Thomas Spencer Monson (1927 - 2018))
“It looks like the future’s really bright.” -Michael P. Anderson (Michael Philip Anderson (1959 - 2003))
“Fooling around with alternating current is just a waste of time. Nobody will use it, ever.” -Thomas Edison (Thomas Alva Edison (1847 - 1931)) (1889)
“By the year 2000, amid general plenty, politics will simply fade away.” -R. Buckminster Fuller (Richard Buckminster ‘Bucky’ Fuller (1895 - 1983)) (1966)
“The only limit to our realization of tomorrow will be our doubts of today. Let us move forward with strong and active faith.” -Franklin D. Roosevelt (Franklin Delano Roosevelt (1882 - 1945)): “The Public Papers and Addresses of Franklin D. Roosevelt, 1944 - 1945” (1950), page 616
“To be hopeful in bad times is not just foolishly romantic. It is based on the fact that human history is a history not only of cruelty, but also of compassion, sacrifice, courage, kindness. What we choose to emphasize in this complex history will determine our lives. If we see only the worst, it destroys our capacity to do something. If we remember those times and places - and there are so many - where people have behaved magnificently, this gives us the energy to act, and at least the possibility of sending this spinning top of a world in a different direction. And if we do act, in however small a way, we don’t have to wait for some grand utopian future. The future is an infinite succession of presents, and to live now as we think human beings should live, in defiance of all that is bad around us, is itself a marvelous victory.” -Howard Zinn (1922 - 2010): “A Power Governments Cannot Suppress” (1 December 2006), page 270
“In the year 3000, everything will be instant.” -Dane Cook (Dane Jeffrey Cook (born 1972))
“The problem with the future is that it keeps turning into the present.” -Bill Watterson (William Boyd ‘Bill’ Watterson II (born 1958)): “Calvin & Hobbes” (1985) cartoon
“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.” -Unidentified Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service; Fred Smith went on to found the Federal Express Corporation
“The future, according to some scientists, will be exactly like the past, only more expensive.” -John Sladek (John Thomas Sladek (1937 -2000))
“Nuclear-powered vacuum cleaners will probably be a reality in ten years.” -Alex Lewyt (Alexander M. Lewyt (1908 - 1988)): as quoted in the “New York Times” (1955) newspaper
“The future is not what it used to be.” -Paul Valéry (1871 - 1945)
“The energy produced by the breaking down of the atom is a very poor kind of thing. Anyone who expects a source of power from the transformation of these atoms is talking moonshine.” -Ernest Rutherford (1871 - 1937), shortly after the atom had been split for the first time.
“We have no way of knowing what lays ahead for us in the future. All we can do is use the information at hand to make the best decision possible.” -Christopher ‘Chris’ Walken (born Ronald ‘Ronnie’ Walken (born 1943))
“The world potential market for copying machines is 5,000 at most.” -Author Unknown: statement of International Business Machines (1959), to the eventual founders of Xerox
“The future is not laid out on a track. It is something that we can decide, and to the extent that we do not violate any known laws of the Universe, we can probably make it work the way that we want to.” -Alan Kay (Alan Curtis Kay (born 1940)): in his paper ‘Inventing the Future,’ as published in Patrick Henry Winston and Karen Prendergast, editors: “The AI Business: The Commercial Uses of Artificial Intelligence” (1984)
“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” -Charlie Chaplin (Charles Spencer ‘Charlie’ Chaplin (1889 - 1977)) (1916)
“You create a good future by creating a good present.” -Eckhart Tolle (born Ulrich Leonard Tölle (born 1948))
“Law will be simplified. Lawyers will have diminished, and their fees will have been vastly curtailed.” -Junius Henri Browne (1833 - 1902) (1893), predictions he made for over the next century
“I am not afraid of tomorrow, for I have seen yesterday and I love today.” -William Allen White (1868 - 1944)
“Television won’t last. It’s a flash in the pan.” -Mary Somerville (1897 - 1963) (1948)
“If you take no part in the design of your future, it will be designed for you by others.” -Edward de Bono (born 1933)
We are now living in the future, so where are the flying cars the futurists promised us all those years ago . . . it seems we have no choice but to build them ourselves!
“The future is not in the hands of fate, but in ours.” -Jules Jusserand (Jean Jules Jusserand)
“The future lies hidden in the past, waiting for us to uncover it, quite as surely as history repeats itself.” -David Hugh Beaumont (born 1966)
“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.” -Spencer Silver (Spencer Ferguson Silver (born 1941)): on the work that led to the unique adhesive used in 3-M ‘Post-It’ notepads
“The only way to predict the future is to have power to shape the future.” -Eric Hoffer (1902 - 1983)
“When the Paris Exhibition closes, electric light will close with it and no more will be heard of it.” -Erasmus Wilson (William James Erasmus Wilson (1809 - 1884)) (1878)
“The best way to suppose what may come, is to remember what is past.” -George Savile (1633 - 1695): “Political, Moral, and Miscellaneous Thoughts and Reflections” (1750), ‘Miscellaneous: Experience’
“The idea that cavalry will be replaced by these iron coaches is absurd. It is little short of treasonous.” -Unidentified Aide-de-camp (1916), speaking to Field Marshal Haig at a tank demonstration
“When all else is lost, the future still remains.” -Christian Nestell Bovée (1820 - 1904)
“Cease to inquire what the future has in store, and take as a gift whatever the day brings forth.” -Horace (Quintus Horatius Flaccus (65 B.C.E. - 8 B.C.E.)): “Carmina,” book I, number 9, line 13
“X-rays will prove to be a hoax.” -Lord Kelvin (William Thomson (1824 - 1907)) (1883)
“The best way to predict the future is to create it.” -Peter F. Drucker (Peter Ferdinand Drucker (1909 - 2005))
“Your future is created by what you do today, not tomorrow.” -Author Unknown
“I have seen the future, and it’s like the present, only longer.” -Dan Quisenberry (Daniel Raymond ‘Quiz’ Quisenberry (1953 - 1998))
“The future always holds something for the man who keeps his faith in it.” -H. L. Hollis
“You want to have consistent and uniform muscle development across all of your muscles? It can’t be done. It’s just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training.” -Author Unknown: response to Arthur Jones, who solved the ‘unsolvable’ problem by inventing Nautilus
“We could use up all the proven reserves of oil in the entire world by the end of the next decade.” -Jimmy Carter (James Earl Carter, Junior (born 1924)) (18 April 1977), televised speech
“The future is made of the same stuff as the present.” -Simone Weil (Simone Adolphine Weil (1909 - 1943))
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?” -Unidentified Associates (1921) of David Sarnoff, responding to his urging for investment in radio
“Coming events cast their shadows before.” -Thomas Campbell (1777 - 1844): “Lochiel’s Warning” (1802), line 56; type of work: poem
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” -Unidentified Editor in charge of business books for Prentice Hall (1957)
“Let him who would enjoy a good future waste none of his present.” -Roger Babson (Roger Ward Babson (1875 - 1967))
“Stocks have reached what looks like a permanently high plateau.” -Irving Fisher: speech (16 October 1929) to the Purchasing Agents Association, 5 days before the stock market crash leading into the Great Depression Era
“The future’s already here - it just isn’t evenly distributed.” -William Gibson (William Ford Gibson (born 1948))
“Fifty years hence automobile traffic will have entirely disappeared from the surface thoroughfares of New York City, and people will be shot through tubes like merchandise.” -Harvey W. Corbett (Harvey Wiley Corbett (1873 - 1954)): as attributed in “The American Institute of Architects” (1925)
“Take therefore no thought for the morrow; for the morrow shall take thought for the things of itself. Sufficient unto the day is the evil thereof.” -Jesus of Nazareth: as quoted in “The Bible,” ‘Matthew,’ chapter 6, verse 34
“To place a man in a multi-stage rocket and project him into the controlling gravitational field of the Moon where the passengers can make scientific observations, perhaps land alive, and then return to Earth - all that constitutes a wild dream worthy of Jules Verne. I am bold enough to say that such a man-made voyage will never occur regardless of all future advances.” -Lee de Forest (born Lee DeForest (1873 - 1961)) (1926)
“The future you shall know when it has come; before then forget it.” -Aeschylus (about 525 B.C.E. - about 456 B.C.E.)
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” -Author Unknown: Western Union internal memo (1876)
Your Future Is Up to You
What does your future hold?
Some things new and some things old,
Some things lead and some things gold.
All will be determined, it can be foretold,
Whether, as this passing moment does unfold,
You choose to be timid or decide to be bold.
by David Hugh Beaumont (born 1966)
“But what . . . is it good for?” -Unidentified Engineer at the Advanced Computing Systems Division of International Business Machines (1968), commenting on the microchip
“The trouble with the future is that it usually arrives before we are ready for it.” -Arnold H. Glasow (Arnold Henry Glasow (1905 - 1998))
“There is no reason anyone would want a computer in their home.” -Ken Olson (1977), president, chairman, and founder of Digital Equipment Corporation, maker of mainframe computers, arguing against the personal computer
“Our futures are formed by the thoughts we hold most often.” -Wayne Dyer (Wayne Walter Dyer (born 1940))
“The future is green and low tech. We’ll watch aquariums, not TVs.” -A. Pavletich
“The first step towards creating an improved future is developing the ability to envision it. Man can only receive what he sees himself receiving.” -Florence Scovel Shinn
“The future has a habit of suddenly and dramatically becoming the present.” -Roger Babson (Roger Ward Babson (1875 - 1967))
“There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television, or radio service inside the United States.” -T. Craven (Tunis Augustus Macdonough Craven, also known as T. A. M. Craven (1893 - 1972)) (1961); the first commercial communications satellite went into service in 1965
“The future will soon be a thing of the past.” -George Carlin (George Denis Patrick Carlin (1937 - 2008)): “Napalm and Silly Putty” (2001), page 260
“Men might as well project a voyage to the Moon as attempt to employ steam navigation against the stormy North Atlantic Ocean.” -Dionysius Lardner (1793 - 1859)
“The secret of your future is hidden in your daily routine.” -Mike Murdock (Michael Dean ‘Mike’ Murdock (born 1946))
“Do your duty and a little more and the future will take care of itself.” -Andrew Carnegie (1835 - 1919)
“The future belongs to those who believe in the beauty of their dreams.” -Eleanor Roosevelt (Anna Eleanor ‘Eleanor’ Roosevelt (1884 - 1962)): as quoted in Leonard C. Schlup and Donald W. Whisenhunt: “It Seems to Me: Selected Letters of Eleanor Roosevelt” (2001), page 2
“Your future depends on many things, but mostly you.” -Frank Tyger (1929 - 2011)
This is MFOL! . . . and here comes the future . . . wow, it sure is moving fast . . . it just flew right by us . . . and now it is the gone into the past . . . wait, here it comes again . . . see if you can grab onto it this time!
“The future is not in the hands of fate, but in ours.” -Jules Jusserand (Jean Jules Jusserand)
“The future lies hidden in the past, waiting for us to uncover it, quite as surely as history repeats itself.” -David Hugh Beaumont (born 1966)
“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.” -Spencer Silver (Spencer Ferguson Silver (born 1941)): on the work that led to the unique adhesive used in 3-M ‘Post-It’ notepads
“The only way to predict the future is to have power to shape the future.” -Eric Hoffer (1902 - 1983)
“When the Paris Exhibition closes, electric light will close with it and no more will be heard of it.” -Erasmus Wilson (William James Erasmus Wilson (1809 - 1884)) (1878)
“The best way to suppose what may come, is to remember what is past.” -George Savile (1633 - 1695): “Political, Moral, and Miscellaneous Thoughts and Reflections” (1750), ‘Miscellaneous: Experience’
“The idea that cavalry will be replaced by these iron coaches is absurd. It is little short of treasonous.” -Unidentified Aide-de-camp (1916), speaking to Field Marshal Haig at a tank demonstration
“When all else is lost, the future still remains.” -Christian Nestell Bovée (1820 - 1904)
“Cease to inquire what the future has in store, and take as a gift whatever the day brings forth.” -Horace (Quintus Horatius Flaccus (65 B.C.E. - 8 B.C.E.)): “Carmina,” book I, number 9, line 13
“X-rays will prove to be a hoax.” -Lord Kelvin (William Thomson (1824 - 1907)) (1883)
“The best way to predict the future is to create it.” -Peter F. Drucker (Peter Ferdinand Drucker (1909 - 2005))
“Your future is created by what you do today, not tomorrow.” -Author Unknown
“I have seen the future, and it’s like the present, only longer.” -Dan Quisenberry (Daniel Raymond ‘Quiz’ Quisenberry (1953 - 1998))
“The future always holds something for the man who keeps his faith in it.” -H. L. Hollis
“You want to have consistent and uniform muscle development across all of your muscles? It can’t be done. It’s just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training.” -Author Unknown: response to Arthur Jones, who solved the ‘unsolvable’ problem by inventing Nautilus
“We could use up all the proven reserves of oil in the entire world by the end of the next decade.” -Jimmy Carter (James Earl Carter, Junior (born 1924)) (18 April 1977), televised speech
“The future is made of the same stuff as the present.” -Simone Weil (Simone Adolphine Weil (1909 - 1943))
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?” -Unidentified Associates (1921) of David Sarnoff, responding to his urging for investment in radio
“Coming events cast their shadows before.” -Thomas Campbell (1777 - 1844): “Lochiel’s Warning” (1802), line 56; type of work: poem
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” -Unidentified Editor in charge of business books for Prentice Hall (1957)
“Let him who would enjoy a good future waste none of his present.” -Roger Babson (Roger Ward Babson (1875 - 1967))
“Stocks have reached what looks like a permanently high plateau.” -Irving Fisher: speech (16 October 1929) to the Purchasing Agents Association, 5 days before the stock market crash leading into the Great Depression Era
“The future’s already here - it just isn’t evenly distributed.” -William Gibson (William Ford Gibson (born 1948))
“Fifty years hence automobile traffic will have entirely disappeared from the surface thoroughfares of New York City, and people will be shot through tubes like merchandise.” -Harvey W. Corbett (Harvey Wiley Corbett (1873 - 1954)): as attributed in “The American Institute of Architects” (1925)
“Take therefore no thought for the morrow; for the morrow shall take thought for the things of itself. Sufficient unto the day is the evil thereof.” -Jesus of Nazareth: as quoted in “The Bible,” ‘Matthew,’ chapter 6, verse 34
“To place a man in a multi-stage rocket and project him into the controlling gravitational field of the Moon where the passengers can make scientific observations, perhaps land alive, and then return to Earth - all that constitutes a wild dream worthy of Jules Verne. I am bold enough to say that such a man-made voyage will never occur regardless of all future advances.” -Lee de Forest (born Lee DeForest (1873 - 1961)) (1926)
“The future you shall know when it has come; before then forget it.” -Aeschylus (about 525 B.C.E. - about 456 B.C.E.)
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” -Author Unknown: Western Union internal memo (1876)
Your Future Is Up to You
What does your future hold?
Some things new and some things old,
Some things lead and some things gold.
All will be determined, it can be foretold,
Whether, as this passing moment does unfold,
You choose to be timid or decide to be bold.
by David Hugh Beaumont (born 1966)
“But what . . . is it good for?” -Unidentified Engineer at the Advanced Computing Systems Division of International Business Machines (1968), commenting on the microchip
“The trouble with the future is that it usually arrives before we are ready for it.” -Arnold H. Glasow (Arnold Henry Glasow (1905 - 1998))
“There is no reason anyone would want a computer in their home.” -Ken Olson (1977), president, chairman, and founder of Digital Equipment Corporation, maker of mainframe computers, arguing against the personal computer
“Our futures are formed by the thoughts we hold most often.” -Wayne Dyer (Wayne Walter Dyer (born 1940))
“The future is green and low tech. We’ll watch aquariums, not TVs.” -A. Pavletich
“The first step towards creating an improved future is developing the ability to envision it. Man can only receive what he sees himself receiving.” -Florence Scovel Shinn
“The future has a habit of suddenly and dramatically becoming the present.” -Roger Babson (Roger Ward Babson (1875 - 1967))
“There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television, or radio service inside the United States.” -T. Craven (Tunis Augustus Macdonough Craven, also known as T. A. M. Craven (1893 - 1972)) (1961); the first commercial communications satellite went into service in 1965
“The future will soon be a thing of the past.” -George Carlin (George Denis Patrick Carlin (1937 - 2008)): “Napalm and Silly Putty” (2001), page 260
“Men might as well project a voyage to the Moon as attempt to employ steam navigation against the stormy North Atlantic Ocean.” -Dionysius Lardner (1793 - 1859)
“The secret of your future is hidden in your daily routine.” -Mike Murdock (Michael Dean ‘Mike’ Murdock (born 1946))
“Do your duty and a little more and the future will take care of itself.” -Andrew Carnegie (1835 - 1919)
“The future belongs to those who believe in the beauty of their dreams.” -Eleanor Roosevelt (Anna Eleanor ‘Eleanor’ Roosevelt (1884 - 1962)): as quoted in Leonard C. Schlup and Donald W. Whisenhunt: “It Seems to Me: Selected Letters of Eleanor Roosevelt” (2001), page 2
“Your future depends on many things, but mostly you.” -Frank Tyger (1929 - 2011)
This is MFOL! . . . and here comes the future . . . wow, it sure is moving fast . . . it just flew right by us . . . and now it is the gone into the past . . . wait, here it comes again . . . see if you can grab onto it this time!
